Oxalis Adventure participated in the Destination Việt Nam: A Film and Tourism Expo in Hollywood, Los Angeles, on September 25, 2024

Promoting Vietnam's Tourism At The Movie Capital Of The World

The Việt Nam Tourism - Cinema Promotion Program event was held for the first time in Hollywood. It is a chance to showcase Vietnam's natural beauty, culture, and people through cinema. The large-scale event hosted around 400-500 guests from various industries.

The guests include representatives from the government, regulatory agencies, business leaders, investors, members of the Motion Picture Association of America, producers, film studio executives, directors, film location managers, and Hollywood stars. Additionally, marketing partners, MICE/event service companies, media outlets, reporters, journalists, KOLs, bloggers, and representatives from U.S. online travel platforms and social media will also attend. Notable names include Phillip Noyce, director of The Quiet American; Jordan Vogt-Roberts, director of Kong: Skull Island; Lori Balton, location manager for Shang-Chi; and Justin Booth, producer of The Challenge,... The Vietnamese delegation includes over 80 guests.

More than 500 guests, including filmmakers, producers, representatives of film studios, location managers, and media outlets, attended the event.

The event's main goal is to showcase Vietnam's tourism and film potential. It will give U.S. filmmakers a chance to explore our unique, iconic locations. Through this, we aim to attract international film projects while promoting our country's exciting travel destinations, benefiting local communities economically.

Notably, the partners had the opportunity to meet, exchange ideas, and officially sign five cooperation agreements, opening up new prospects for multilateral collaboration. The memorandums of understanding were signed between the People's Committee of Quang Binh Province and Indochina Productions (USA); between Vietnam National Airlines (Vietnam Airlines) and representatives of Indochina Productions (USA); between Xuan Truong Construction Company and Indochina Productions (USA); between Vingroup Corporation and Indochina Productions (USA); between Vinpearl Company and Intrepid Travel (USA); between the Vietnam Cinema Association and the Asian World Film Festival (AWFF); and between Tincom Media and GloPaul Media International (USA).

Mr. Phan Phong Phu, Vice Chairman of the Quang Binh Provincial People's Committee, signed a cooperation agreement with Mr. Nicholas Simon, CEO of Indochina Productions.

At the event, visitors can admire 93 stunning works by photographer Trần Tuấn Việt. Many of these photos show the beauty of Sơn Đoòng Cave, Én Cave, and Phong Nha-Kẻ Bàng National Park. They are natural wonders that Oxalis Adventure proudly guides visitors through. The exhibition also features familiar Hollywood filming locations like Ninh Bình, Hạ Long Bay, and Hội An.

93 photos by photographer Trần Tuấn Việt were displayed at the event.

Photographer Trần Tuấn Việt takes visitors to Hà Giang, Bình Thuận, and Đà Lạt—potential destinations that are still relatively unknown in the international film industry. Through his lens, the breathtaking landscapes and unique cultural features of Vietnam’s ethnic groups come to life, creating works that leave a lasting impression on global audiences. At the end of the event, 93 photographs were presented to all attendees as a meaningful souvenir.

This event not only offers a diverse experience of Vietnamese culture and arts but also features over 10 booths from localities and businesses, showcasing images and brands of safe, friendly, high-quality, and sustainable destinations in Vietnam Attendees can enjoy traditional performances, learn about tea ceremonies, and taste Vietnamese coffee. Also, Vietnamese cuisine is showcased with dishes that feature traditional and modern flavors.

Vietnamese cultural and artistic space at the event.

Oxalis Adventure Introduces Quang Binh’s Stunning Landscapes To Global Filmmakers

As a co-sponsor, Oxalis Adventure offered a unique VR experience of the Son Doong Cave Expedition tour. This is a great chance to show the world's largest cave and Quang Binh's stunning landscapes to the world.

Guests participated in the virtual reality experience of the Sơn Đoòng expedition tour.

Oxalis Adventure also presented a special prize for the lucky raffle. Attendees would have the chance to win a ticket for the Son Doong Cave Expedition, the world’s largest cave. This is an opportunity to experience firsthand the awe-inspiring beauty of Vietnam's nature, which has captivated filmmakers and tourists from around the globe.

The guests received prizes during the lucky draw event.

Through this event, Oxalis wants to send a message of welcome and openness. We want to create a friendly filming environment for international filmmakers. With our experience in many international film projects, Vietnam can become a new spot for global cinema with its diverse and beautiful landscapes. From helping the Hollywood crew of "Pan: The Neverland" at Hang Én, to the 360° Sơn Đoòng project with National Geographic, Oxalis has shown we can meet the needs of filmmakers. At the Tú Làn Cave System, we contributed to the success of famous films like "Kong: Skull Island" and "The Immortal." We also facilitated filming for "ABC's "Good Morning America" at Hang Sơn Đoòng" and Hang Én. In 2019, our company continued to provide logistical support for Alan Walker's music video "Alone Pt.II" at Sơn Đoòng. Recently, Oxalis worked with the BBC film crew for 20 days at Hang Sơn Đoòng. They filmed amazing scenes for episode 6, titled “Extremes,” which has been nominated for two Emmy awards in 2024.

Because each film crew is different, Oxalis has experience in balancing personnel and logistics to coordinate effectively with filmmakers. For projects like the music video or documentary "Planet Earth III," Oxalis helped coordinate 150 support staff for 6 crew members over 3 weeks. We took care of safety, transportation, and accommodation. We also handled tasks before filming, like getting permits and providing lighting support. For bigger projects like "Kong: Skull Island," which had more than 150 crew members, Oxalis didn’t manage logistics directly. Instead, we helped the crew work with local authorities, find filming locations, and provide human resources for the filming process.

Overall, Oxalis can adapt and support different types of film projects, from small documentaries to big blockbusters. This has attracted international filmmakers to Vietnam. These films not only showcase Vietnam's beauty to the world but also help local tourism. Mr. Nguyễn Ngọc Quý, the Director of the Quảng Bình Tourism Department, says that after international films like "Kong: Skull Island" and part of "Planet Earth III" were made here, the number of tourists, both local and global, has quickly increased compared to previous years.

The combination of film and tourism promotes economic development

The Việt Nam Tourism - Cinema Promotion Program in the United States took place as film tourism becomes a global trend. According to "Expedia's Travel Trends report", two-thirds of travelers worldwide consider trips inspired by films. Notably, 39% of them have actually booked trips based on stories from the screen. This number shows the great potential of combining travel and cinema.

Many countries have recognized and successfully used the strong connection between these two industries. For example, China has invested hundreds of millions of dollars in film studios like Hengdian and Wuxi. In the U.S., Universal Studios Hollywood is not just a film studio but also an amusement park, attracting millions of visitors each year. These examples demonstrate the power of combining film and tourism to promote economic and cultural development.

Throughout the event, Oxalis Adventure will actively connected with filmmakers, directors, and production designers. We showcased unique locations in Quang Binh, share our experience in supporting international film crews, and discuss future collaboration opportunities.

Oxalis Adventure's participation in the Việt Nam Tourism - Cinema Promotion Program in the United States is not just a chance to promote our business. It is an important step in bringing Vietnam's beauty closer to the world. With continuous efforts, Oxalis Adventure and Vietnamese tourism companies are working towards making Vietnam a new destination for global cinema.

The Oxalis Experience.