The Sơn Đoòng virtual tour has been selected by Meta as a highlight to showcase at Innovate Viet Nam 2024

Leading Vietnam’s adventure tourism industry, Oxalis Adventure continuously innovates our marketing efforts. Over the years, our company has stayed committed to showcasing the beauty of Quang Binh's nature and culture to international visitors. Oxalis follows an integrated marketing strategy and uses multiple platforms for communication. Understanding the power of technology in reaching global travelers, we have invested in a website sharing captivating stories of nature and human exploration. Additionally, Oxalis effectively uses social media, international press, TV shows, music videos, documentaries, and films to increase brand awareness.

Not stopping there, Oxalis continues to use technology to enhance the customer experience. Our company has researched and developed a promotional program using Meta's Virtual Reality system, which is part of the Metaverse. As a result, customers can explore Sơn Đoòng through a 360-degree video on Meta's Quest 2 and Quest 3 headset.

Mr. Marc E. Knapper, U.S. Ambassador in Vietnam, participated in the Son Doong virtual tour experience at Innovate Vietnam (NIC) 2024.

With this technology, users can feel as if they are standing inside the world's largest cave, surrounded by giant stalactites, hearing the wind whistling through the rocks, and witnessing the magical beauty of nature up close.

On September 25, 2024, this experience was introduced by Oxalis at the Destination Việt Nam: A Film and Tourism Expo. Nearly 200 out of 500 attendees tried the Sơn Đoòng Virtual Tour, and all expressed amazement at the breathtaking beauty of nature, realistically recreated in the virtual space.

Guests experienced the Sơn Đoòng virtual reality tour at the Destination Việt Nam: A Film and Tourism Expo in Hollywood, Los Angeles, on September 25, 2024.

Thanks to its uniqueness and pioneering step into the virtual world, Sơn Đoòng virtual reality tour has been selected by Meta as a highlight to showcase at the Innovate Viet Nam 2024, held on October 1 and 2, 2024, at the Vietnam National Innovation Center (NIC) in Hanoi. At the event, Meta’s President of Global Affairs, Nick Clegg, along with other delegates, experienced the Sơn Đoòng virtual tour at Meta's booth.

Mr. Nick Clegg, President of Global Affairs at Meta, highly praised Oxalis' Son Doong virtual tour at Innovate Vietnam (NIC) 2024.

The program is organized on a large scale, attracting between 2,500 and 3,000 participants. The guest list includes government leaders, representatives from central and local departments, and well-known international organizations. Notably, top technology companies from both Vietnam and abroad, such as Meta, Google, Nvidia, Samsung, Qualcomm, Viettel, and FPT, will be present to share the latest trends and technologies.

The experience space for the Sơn Đoòng virtual reality tour by Oxalis at Meta’s booth.

The Sơn Đoòng virtual tour by Oxalis at Meta's booth offers a unique experience. Using modern technology like virtual reality in tourism not only helps Oxalis reach more visitors but also provides a real travel experience for those who can't explore in person. This new direction opens many opportunities for Oxalis and the tourism industry in Vietnam.

Visit Meta's booth at the Innovate Viet Nam 2024 to experience the Sơn Đoòng virtual tour and see how technology is changing tourism. This is a great chance to feel like you’re standing in the largest cave in the world, thanks to technology!

The Oxalis Experience.